MarketingPulse

Tracking the global market’s pulse

MarketingPulse offers Asia’s marketers, agencies and e-commerce experts a knowledge exchange and partnership building platform. Apart from obtaining latest market intelligence and learning best-practices from industry leaders, participants can also build cross-sector connections and discover latest customer experience innovations by joining. Together with eTailingPulse, the 2-in-1 event stages inspirational talks from creative minds of leading brands and agencies, practical know-how workshops on digital strategies, as well as vibrant networking opportunities to connect attendees with experts in Hong Kong and around the world.

Previous conferences at a glance

8000+

participants

4000+

online viewers

speakers

countries and regions

2025 Topic

The Soundtrack of Success: Decoding the ROI of “Music Economy” for Harnessing Brand Power

Jordan Cheung

Chief Marketing Officer
Hang Seng Bank

Leo Ku

Founder
ChillGOOD TV

Kenny Sham

General Manager, Hong Kong, Macau & Thailand
Klook

In Conversation with Natalie Tong: From Red Carpet to Boardroom—Mastering Transformation, Entrepreneurship, and Personal Branding

Natalie Tong

From Screen to Social: Grace Chan’s Journey to Becoming a Content Creation Powerhouse

Grace Chan

From Insights to Breakthroughs: Unleashing Innovation through Customer Insights

Nikkia Reveillac

Director (Global), Consumer Insights
Netflix (2021-2024)

Insightful Storyteller & Strategic Guide

Welcome to SuperAgeing

Justin Bonnett

Head of Marketing, Hong Kong, Macao & Taiwan
JLL

Farheen Romani

Insights Director
Colgate Palmolive

Navigating the Overseas Market: Insights from TikTok for Business, Shopline and Shopee

Ruby Chan

Head of Marketing, Hong Kong
SHOPLINE

Min Cheng

E-commerce Ads manager
TikTok for Business

Huining Leng

Senior Partnership Manager
Shopee

Art & Culture for Global Brand Marketing: Forget the Cliché Gallery Sponsorship

Prof. Dr. Thomas Girst

Global Head of Cultural Engagement
BMW Group

Shivang Jhunjhnuwala

Chief of Staff
Ovolo Hotels

Co-Founder
Young Soy Gallery

Marietta Li

Head of Strategic Communications, Brand and Customer Insights, Hong Kong and Taiwan
UOB

Director
UOB Art Academy

Fabien Vallérian

International Director of Arts & Culture
Maison Ruinart

Speaking the Same Language as the New Generation: Striding Together, Further and Higher

Prof. Gang Chen, Ph.D.

Dean
School of Journalism and Communication, Peking University

Chairman
Journalism Research Society, Peking University

Lin Chun-Pong

Chairman
The Hong Kong Association of the Heads of Secondary Schools

Principal
HKFYG Lee Shau Kee College

Marc Fancy

Head of Community Engagement
Cathay Pacific Airways Limited

Brains in Bloom – Cultivating Neurodiverse Marketing Landscapes

Joseph Chen

Director of Culture
Eaton HK

Kevin Chesters

Founder & CSO
Kevin Chesters Consulting

Jake Posner

Founder & Creative Director
NO ONE TRUE ANYTHING

Is Your Brand Halal-Ready? Unlocking Halal Market Opportunities

Jenny Li

Lead Trend Specialist
WGSN

Journey to the AI Era: Unleashing Digital Transformation Potentials

Brian Hui

Managing Director, Head of Customer Propositions and Marketing for Wealth and Personal Banking (WPB) Hong Kong
HSBC

Prof. Darren Thayre

Head of Innovation, Global Strategic Initiatives
Google

The Art of the Unexpected: Surprising Routes to Business Triumph

Frankie Chow

Founder
CLS Holiday

Jacopo Contiero

Founder
Jacomax & Jacopo Only Friends

Agility in Action: Decathlon's Journey to Marketing Success

Matthew Li

Head of Brand and Marketing
Decathlon Hong Kong

Navigating the ASEAN Market: eCommerce Trends, Insights and Growth Opportunities

Nick Chiu

Head of Sales, SME & Growth
Airwallex

Vishal Salunkhe

Vice President, Head of Commercial
Carousell

Eddie Tsoi

Founder
Rambler Marketing Company Ltd

The Gen Z Consumer Playbook: Redefining Commerce and Leisure for China’s Youthful Trendsetters

Chen Yi-Fang

Head of Leisure and Beauty Business Department
Meituan

Han Lu

Director of the Institute of Medicine and Food Homology
Beijing Tongrentang Health Pharmaceutical Co., Ltd.

Audrey Ma

Senior Director & General Manager - HK, MO, TW, SEA and Global Social Media
POIZON

Andy Wong

Founder & CEO
PapaHome Partnered with Taobao

Mastering Cross-Border Business: Leveraging Technology for Global Success

Jess Cheung

Founder & CEO
ChargeSpot

Philip Chan

Head of eCommerce
Shun Hing Global Online Business Co., Ltd.

Tina Zhao

Marketing Director, Global Business Solutions
Xiaohongshu

AI’s Love Affair with Words: Bridging Marketing, Culture, and Technology

Carol Lam

Director, Corporate Brand
Link Asset Management

Chung Tsz-shun

Founder
Durian Ltd.

Ivan So

Digital Marketing Consultant
HDcourse Limited

Empowering She Economy: Leveraging AI Innovations for Enhanced E-commerce Marketing on Taobao & Tmall

Tony Chen

Director of Public Affairs
Taobao&Tmall Group

Paw-sitive Impact: Shaping Brands and Economies with Animal KOLs

Narongwit Chodchoy

Director
Khao Kheow Zoo

The Age of Atomisation: Marketing Strategies Targeting Single-Person Households

Jenny Chan

China Editor
WARC

Elevating Sales & Marketing Success Through Omnichannel Solutions and AI

Gabriel Kung

Chief Commercial Officer
Bowtie Life Insurance Company

Henson Tsai

Founder & CEO
SleekFlow

Create4Good

Chow Kok-Keong

Creative Consultant
Independent

Paco Conde

Co-founder, ECD
Activista

Merlee Jayme

Chairmom, Chief Creative Officer
JaymeHQ.The Misfits Camp

Sustainability: Opportunity or Threat for Marketing and Communications

Edward Bell

General Manager, Brand, Insights and Marketing Communications
Cathay Pacific Airways Limited

Melanie Kwok

Deputy General Manager (Sustainability & Innovation)
Sino Group

Vivian Lee

Group General Manager & Corporate Marketing, Communications & Sustainability
Sino Group

And many more...

We have to advertise for humanistic qualities and experiences: Vision, Wisdom, Courage, Curiosity, and Empathy.
Zack Kass
AI Futurist
Head of Go To Market, OpenAI (2021 – 2023)

At Nike, our commitment is less about moments and more about movement.
Ibby Abutarboush
CMO, PT Putragaya Wahana (Present)
Brand Marketing Consultant, Arsenal Football Club (2023 - 2024)

Don’t ignore Gen Alpha, the generation expects innovations.
Simon Barnett
Director of Brand Partnerships & Advertising, Moonbug

It’s important to understand the cultural context behind the memes that are created for your brand.
Karen Cheng
Head of Social, 9GAG & Memeland

Stay true to your strengths, weaknesses, and age, connect with the work in your current state.
Nick Cheuk
“Time Still Turns the Pages” – Director & Screenwriter, “Paradox” – Screenwriter
The 60th Golden Horse Awards - Best New Director

A brand can be like ARMY: Adorable Representative MC for Youth.
Jungsuk Jay Lee
Chief Ecosystem Officer (2021 – 2024), Naver Z Corp (ZEPETO)

To broaden our market reach, we focus on cities rather than countries.
Bradley Horowitz
CEO, MALIN+GOETZ

We’ll deepen the roots of tradition while innovating our products.
Yinan Wang
Deputy Director, Information Management Department, Kweichow Moutai Group Co., Ltd.
Director of Digital and Information Management Centre and iMoutai Department , Kweichow Moutai Co., Ltd.

Concrete, incremental steps are key in implementing sustainability strategies.
Giovanni Musillo
Managing Director (Hong Kong and Macau), OnTheList

By combining visual, auditory, and other sensory elements, we create not just messages, but engaging experiences.
Johanna Monange
Founder & CEO, Maison 21G

Engage beyond visuals and audio, dive into marketing that touches, tastes, and smells.
Julie Nestor
Head of Marketing and Communications, Asia Pacific, Mastercard