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MarketingPulse 2023

Opening Session

Hong Kong Trade Development Council

Margaret Fong

Executive Director

WELCOME REMARKS

Exhibition on Marketing & e-Tailing Solutions

Legendary design leader Mauro Porcini envisions the future of design and how it works with marketing to revolutionise brand storytelling, explains how to build stronger ties with customers by innovation, and to arm every marketer with the essence of design thinking for navigating the rapidly-changing world.<a class="vep-hyperlink" data-category="Session Summary" data-title="Dialogue with PepsiCo’s Global Design Chief: Think bigger about marketing and design"href="/conference/mp/wp-content/uploads/sites/45/2023/06/01_Dialogue_with_PepsiCos_Global_Design_Chief-Think_bigger_about_marketing_and_design.pdf" target="_blank"><div class="d-block mt-4  sp_sessionSummary py-1 px-3 text-center">Session Summary <span class="sp_iconFont sp_download_fairColor ms-2"></div></a>

Dialogue with PepsiCo’s Global Design Chief: Think bigger about marketing and design

PepsiCo

Mauro Porcini

Senior Vice President and Global Chief Design Officer

SPEAKER

<p><i>*English &amp; Putonghua S.I. service will be provided</i></p><p>Sustainability is no longer an option for businesses, it&#39;s a necessity. Consumers are increasingly looking for brands that share their values and contribute to society and the environment. Companies that can effectively communicate their sustainability efforts and engage customers are more likely to build brand loyalty, attract new customers, and drive growth. 7-11 Japan is a prime example of a company that has leveraged its sustainability strategy to create a competitive advantage in the convenience store market. In this talk, let&rsquo;s explore how 7-11 Japan markets its purpose-driven initiatives to engage customers, enhance their experience, and ultimately drive growth.</p><a class="vep-hyperlink" data-category="Session Summary" data-title="Sustainability in business: How Seven & i Holdings wins the hearts of consumers with purpose?"href="/conference/mp/wp-content/uploads/sites/45/2023/06/02_Sustainability_in_business-How_Seven-i_Holdings_wins_the_hearts_of_consumers_with_purpose.pdf" target="_blank"><div class="d-block mt-4  sp_sessionSummary py-1 px-3 text-center">Session Summary <span class="sp_iconFont sp_download_fairColor ms-2"></div></a>

Sustainability in business: How Seven & i Holdings wins the hearts of consumers with purpose?

Seven & i Holdings

Mayumi Tsuryu

Executive Officer, Sustainability Development Department

Louis Chan

Principal Economist (Global Research Team)

MODERATOR

Fortnum & Mason’s APAC Chief shares success stories of marketing an icon of British luxury not only for the past 300 years, but also for now and next – by leveraging ground-breaking campaigns, O2O channels, in-store experience, and connecting with the values of today’s consumers.<a class="vep-hyperlink" data-category="Session Summary" data-title="Brewing the future of Fortnum & Mason’s Tea: How to revive and evolve a timeless brand?"href="/conference/mp/wp-content/uploads/sites/45/2023/06/03_Brewing_the_future_of_Fortnum-Masons_Tea-How_to_revive_and_evolve_a_timeless_brand.pdf" target="_blank"><div class="d-block mt-4  sp_sessionSummary py-1 px-3 text-center">Session Summary <span class="sp_iconFont sp_download_fairColor ms-2"></div></a>

Brewing the future of Fortnum & Mason’s Tea: How to revive and evolve a timeless brand?

Fortnum & Mason

Carmen Chiu

Regional Managing Director, APAC

KPMG

Anson Bailey

Head of Consumer & Retail, ASPAC

Watch out for web 3.0, ESG and sports. They’re all top mega-trends in marketing, explained in this round table of brand leaders sharing their insights and experience of adopting them for long-term brand building.<br><br>Learn how next generation internet web 3.0 is shifting consumer reach across multiple interactive platforms; environmental, social and governance values of ESG connect to a sustainability-conscious world; and engagement with sports mirrors the fashion for healthy, sporty lifestyles.<a class="vep-hyperlink" data-category="Session Summary" data-title="Mega-trends for building brands that last"href="/conference/mp/wp-content/uploads/sites/45/2023/06/04_Mega-trends_for_building_brands_that_last.pdf" target="_blank"><div class="d-block mt-4  sp_sessionSummary py-1 px-3 text-center">Session Summary <span class="sp_iconFont sp_download_fairColor ms-2"></div></a>

Mega-trends for building brands that last

Inner Mongolia Mengniu Dairy (Group) Company Ltd

Gao-na

Head of Mengniu Overseas business, Hong Kong and Macao region

INNOTIER Limited

Juliana Lam

Founder & President

FILA China

Brian Yiu

Chief Executive Officer

SPEAKERS

WE Marketing Group

Prof. Viveca Chan

Founder & Chairman

SPEAKER  MODERATOR

The world of luxury marketing is undergoing a transformation thanks to the emergence of Web3, a next-gen, user-centric version of the internet. As more luxury brands look to connect with their customers in new and innovative ways, understanding the impact of Web3 on their marketing strategies is becoming increasingly important. Led by BrandTech entrepreneur and marketing veteran, Aaron Lau, this Innotalk will explore the ways studies in which Web3 is transforming luxury marketing and what this means for brands looking to stay ahead of the curve.<a class="vep-hyperlink" data-category="Session Summary" data-title="Passing fad or here to stay:  The future of luxury marketing in the web3 era"href="/conference/mp/wp-content/uploads/sites/45/2023/06/05_Passing_fad_or_here_to_stay-The_future_of_luxury_marketing_in_the_web3_era.pdf" target="_blank"><div class="d-block mt-4  sp_sessionSummary py-1 px-3 text-center">Session Summary <span class="sp_iconFont sp_download_fairColor ms-2"></div></a><div class="text-level-headline Accordion_memberTitle mt-5">Sponsored by</div><div class="mt-3"><img src="https://vep-conference.hktdc.com/conference/mp/wp-content/uploads/sites/45/2023/03/Gusto-logo_200x75.webp" /></div>

Passing fad or here to stay:  The future of luxury marketing in the web3 era

Gusto Collective

Aaron Lau

Founder & Chief Executive Officer

Cheer-up to reach customer hearts! That’s the advice of Silvia Garcia, recent head of Coca-Cola’s Happiness Institute. In this uplifting and inspirational dialogue, she applies knowledges of neuromarketing with years of experience leading some of the world’s most prestigious brands to unveil how happiness helps brands to reach customers’ hearts, and sheds light on how important it is to the longevity and profitability of a company.<a class="vep-hyperlink" data-category="Session Summary" data-title="Cheerful secret of happiness for top performance and results"href="/conference/mp/wp-content/uploads/sites/45/2023/06/06_Cheerful_secret_of_happiness_for_top_performance_and_results.pdf" target="_blank"><div class="d-block mt-4  sp_sessionSummary py-1 px-3 text-center">Session Summary <span class="sp_iconFont sp_download_fairColor ms-2"></div></a>

Cheerful secret of happiness for top performance and results

Feel Logic and Happiest Places to Work

Silvia Garcia

Coca-Cola

Former President of Happiness Institute and Director of Global Marketing

Founder & CEO

Intermedia

Karen Koh

Founder

Live-streaming of internet celebrities and virtual idols promoting brands is transforming e-commerce in China, predicted to become a US$35 billion market by 2024 and account for 20% of sales by 2025.<br /><br />In this round table, executives from leading live-streaming platforms, multi-channel networks and the virtual reality metaverse discuss rapid emergence of the phenomenon in the pandemic &ndash; and the impact of social e-commerce in a new era of retail marketing.<a class="vep-hyperlink" data-category="Session Summary" data-title="Virtual e-commerce era revolutionising Mainland China’s retail market"href="/conference/mp/wp-content/uploads/sites/45/2023/06/07_Virtual_e-commerce_era_revolutionising_Mainland_Chinas_retail_market.pdf" target="_blank"><div class="d-block mt-4  sp_sessionSummary py-1 px-3 text-center">Session Summary <span class="sp_iconFont sp_download_fairColor ms-2"></div></a><div class="text-level-headline Accordion_memberTitle mt-5">In association with</div><div class="mt-3"><img src="https://vep-conference.hktdc.com/conference/mp/wp-content/uploads/sites/45/2023/02/hkfec-logo.webp" /></div>

Virtual e-commerce era revolutionising Mainland China’s retail market

Minovate Technology (Shenzhen) Co., Ltd.

Sava Gu

Co-founder & Chief Operating Officer

HIVE Culture Communication Co., LTD.

Liyang Mo

Beijing Kuaishou Technology Co Ltd

Andrew Zou

Beauty Industry Operation Center Director

Hong Kong Federation of E-Commerce

Joseph Yuen

Swapifly Limited

Chairman

Heritage luxury icons Baccarat and KRUG have set the standard for refinement and style with the world&rsquo;s finest crystal and winemaking craftsmanship. Now the venerable brands are adapting to a new era of luxury in the 21st century, bringing modernity through cool collaborations and lifestyle experiences.<br /><br />Learn how KRUG and Baccarat are driving growth amid a pivotal age of transformation and disruption &ndash; as recent President &amp; CEO at KRUG and senior executives at Baccarat gaze into their crystal ball to predict future trends of marketing, sharing tips on contemporary brand building and customer engagement.<a class="vep-hyperlink" data-category="Session Summary" data-title="Marketing luxury brands for the 21st century - The Krug & Baccarat stories"href="/conference/mp/wp-content/uploads/sites/45/2023/06/08_Marketing_luxury_brands_for_the_21st_century-The_Krug-Baccarat_stories.pdf" target="_blank"><div class="d-block mt-4  sp_sessionSummary py-1 px-3 text-center">Session Summary <span class="sp_iconFont sp_download_fairColor ms-2"></div></a>

Marketing luxury brands for the 21st century - The Krug & Baccarat stories

Baccarat

Margareth Henriquez, PhD

Baccarat APAC

Clément Brunet-Moret

The D’Vine Limited

Divia Harilela

Founder and Principal

With consumer behaviour constantly changing, an outcomes-based approach to combine consumer data and real-time AI optimisation is fundamental to advertising campaign success.<br /><br />In this session, LoopMe, along with guest speakers from Wavemaker, reveal how to drive more impact across digital campaigns with outcomes-based advertising. Explore how to deliver outcomes that advertisers truly value, measure ad effectiveness with real-time AI optimisation &ndash; along with best practices on delivering incrementality and ROI, plus a case sharing on how MarTech can drive physical store visits.<a class="vep-hyperlink" data-category="Session Summary" data-title="MarTech application – Optimising your advertising for outcomes"href="/conference/mp/wp-content/uploads/sites/45/2023/06/09_MarTech_application-Optimising_your_advertising_for_outcomes.pdf" target="_blank"><div class="d-block mt-4  sp_sessionSummary py-1 px-3 text-center">Session Summary <span class="sp_iconFont sp_download_fairColor ms-2"></div></a><div class="text-level-headline Accordion_memberTitle mt-5">Sponsored by</div><div class="mt-3"><img src="https://vep-conference.hktdc.com/conference/mp/wp-content/uploads/sites/45/2023/03/LoopMe-logo.webp" /></div>

MarTech application – Optimising your advertising for outcomes

Wavemaker

Melody Chan

Regional Business Director APAC

Tina Choy

Regional Associate Manager

LoopMe Hong Kong Limited

Bernard Fung

Managing Director, North APAC

Isabel Zhang

Sales Manager, GCR

One of Canada&rsquo;s most famous restaurant brands, Tim Hortons, is storming the Mainland China market, on target to open nearly 3,000 outlets by 2026 despite pandemic setbacks.<br /><br />In this this session, Chief Customer Officer Bin He explains the secrets of success - by exploiting innovative technologies, embracing localisation, and transforming brand style with true local relevance and loyalty to achieve rapid growth.<a class="vep-hyperlink" data-category="Session Summary" data-title="Brewing up market share in Mainland China: How localisation and tech anchor explosive growth of Tim Hortons in  Mainland China"href="/conference/mp/wp-content/uploads/sites/45/2023/06/10_Brewing_up_market_share_in_Mainland_China-How_localisation_and_tech_anchor_explosive_growth_of_Tim_Hortons_in_Mainland_China.pdf" target="_blank"><div class="d-block mt-4  sp_sessionSummary py-1 px-3 text-center">Session Summary <span class="sp_iconFont sp_download_fairColor ms-2"></div></a>

Brewing up market share in Mainland China: How localisation and tech anchor explosive growth of Tim Hortons in  Mainland China

Tim Hortons China

Bin He

Chief Customer Officer

GrowForce Technology

Clement Yip

Founder & Managing Partner

<p><i>*No S.I. service will be provided</i></p>Developed by artificial intelligence (AI) research and development company OpenAI, ChatGPT has been the talk of the town since its launch a few months ago. This software can learn and understand a huge amount of language data, generate well-structured texts quickly, input relevant data, and even create stories. It may significantly boost the productivity of marketers and advertisers. On the other hand, with the exponential advancement of AI technology, professionals in the fields of copywriting, media, public relations, customer services and computer programming start to worry that they will be replaced by AI eventually. Is AI really omnipotent? How will AI disrupt the marketing and advertising sectors? In this session, AI specialists, digital marketing experts and veteran advertisers who have used ChatGPT will share their experience and thoughts. They will also interact with the audiences to predict the potential application of this revolutionary technology. Stay tuned if you are interested in ChatGPT.<a class="vep-hyperlink" data-category="Session Summary" data-title="Let’s chat about ChatGPT"href="/conference/mp/wp-content/uploads/sites/45/2023/06/11_Lets_chat_about_ChatGPT.pdf" target="_blank"><div class="d-block mt-4  sp_sessionSummary py-1 px-3 text-center">Session Summary <span class="sp_iconFont sp_download_fairColor ms-2"></div></a>

Let’s chat about ChatGPT

Hong Kong Wireless Technology Industry Association (WTIA)

Keith Li

Online Marketing Player

Shek Ka Wai

HDcourse Limited

Ivan So

Digital Marketing Consultant

Hungry Digital

Rudi Leung

Founder & Director

During the session, speakers will talk about whether traditional PR is still of value in the fast developing digital world, should one be a new frontier explorer or jump onto the bandwagon as everyone is keen to get a hold of a fast pass to capture the market opportunities of the newly open post-covid world?<a class="vep-hyperlink" data-category="Session Summary" data-title="Future of PR – what’s smart and what’s sustainable?  Can they co-exist? Different PR tactics in review"href="/conference/mp/wp-content/uploads/sites/45/2023/06/12_Future_of_PR-whats_smart_and_whats_sustainable_Can_they_co-exist_Different_PR_tactics_in_review.pdf" target="_blank"><div class="d-block mt-4  sp_sessionSummary py-1 px-3 text-center">Session Summary <span class="sp_iconFont sp_download_fairColor ms-2"></div></a><div class="text-level-headline Accordion_memberTitle mt-5">In association with</div><div class="mt-3"><img src="https://vep-conference.hktdc.com/conference/mp/wp-content/uploads/sites/45/2023/02/prpa-logo_150x750.webp"></div>

Future of PR – what’s smart and what’s sustainable?  Can they co-exist? Different PR tactics in review

Chiwa Digital Media Capital Group Ltd

Jones Ng

Director

Ogilvy Public Relations & Influence

Clara Shek

President, Hong Kong & Asia Corporate Reputation Practice Lead

Real Smart Company Limited

Pongtip Thesaphu

Chief of Public Relations and Crisis Communication Management Center

Public Relations Professionals Association

Agnes Hui

The Wharf Group

Head of Corporate Communications

President

On countless headphones, digital audio plays a starring role in young peoples’ lives – an increasingly essential part of a balanced media diet for millennials and Gen Zs. <br><br>To understand what this means for brands and marketers, Swedish audio streaming giant Spotify turns up the volume to explain how brands can win the hearts of this new generation of hyper-engaged, attentive consumers, who are making up a unique yet robust force of consumption in today’s world,  through listening experiences and a mixed world of sound in digital advertising.<a class="vep-hyperlink" data-category="Session Summary" data-title="Listen to Spotify: From listening behaviours to trends, what’s in for Gen Z?"href="/conference/mp/wp-content/uploads/sites/45/2023/06/13_Listen_to_Spotify-From_listening_behaviours_to_trends_whats_in_for_Gen_Z.pdf" target="_blank"><div class="d-block mt-4  sp_sessionSummary py-1 px-3 text-center">Session Summary <span class="sp_iconFont sp_download_fairColor ms-2"></div></a>

Listen to Spotify: From listening behaviours to trends, what’s in for Gen Z?

Spotify

Gaëtan Belaud

Global Head of Ads Resellers

WPP Group Grey Hong Kong

Duffy Lau

General Manager

Join our panel comprising leaders of globally renowned pre-owned luxury goods resale platform and rapidly expanding local select shop for a discussion on what to do now, next and beyond to evolve your marketing and retailing strategies to prepare the next big change.<a class="vep-hyperlink" data-category="Session Summary" data-title="A deep dive into the future of retail with kapok and Vestiaire Collective"href="/conference/mp/wp-content/uploads/sites/45/2023/06/14_A_deep_dive_into_the_future_of_retail_with_kapok_and_Vestiaire_Collective.pdf" target="_blank"><div class="d-block mt-4  sp_sessionSummary py-1 px-3 text-center">Session Summary <span class="sp_iconFont sp_download_fairColor ms-2"></div></a>

A deep dive into the future of retail with kapok and Vestiaire Collective

kapok

Arnault Castel

Vestiaire Collective

Baptiste Le Gal

Chief Revenue Officer, APAC

Inside Retail

Robert Stockdill

Viable.Earth

Head of News

<p>Companies and brands were forced to dramatically accelerate their digital marketing strategies during the pandemic &ndash; and with consumer behaviour revolutionised, there&rsquo;s no going back.<br /><br />Martech and digital marketing veteran Moritz von der Linden draws from his era as the Global CDMO of much-loved snacks such as m&amp;m&rsquo;s, Maltesers, and Snickers etc., to share inspirational tips on exploiting technologies to accelerate marketing innovation. Join him to prepare for a rapidly changing world by embracing tech, data and content!</p><div class="d-block mt-4  sp_sessionSummary py-1 px-3 text-center"><a class="vep-hyperlink" data-category="Session Summary" data-title="Be bold, be innovative! – Future-proofing your brand with technologies" target="_blank" href="https://vep-conference.hktdc.com/conference/mp/wp-content/uploads/sites/45/2023/06/15_Be_bold_be_innovative-Future-proofing_your_brand_with_technologies.pdf">Session Summary </a></div>

Be bold, be innovative! – Future-proofing your brand with technologies

VDL Ventures

Moritz von der Linden

Mars (2020-2022)

Global Chief Digital Marketing Officer

Managing Partner