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MarketingPulse 2024

Margaret Fong

Executive Director

WELCOME REMARKS

Opening Session

Join us to hear from Nikkia about how data can be harnessed to drive innovation, both within a brand and beyond, and towards groundbreaking achievements. Master your approaches and perspectives on leveraging consumer insights to enhance your brand’s growth and stay ahead in a competitive landscape.

Nikkia Reveillac

Director (Global), Consumer Insights

SPEAKER

Karen Koh

Founder

MODERATOR

From Insights to Breakthroughs: Unleashing Innovation through Customer Insights

Gain unparalleled insight into global expansion with revelations from leading platforms, TikTok for Business, Shopline, and Shopee. This engaging session will reveal strategies and success stories that equip your brand to excel in international markets. Learn how TikTok harnesses dynamic content to foster brand engagement and cultural connectivity across the globe. Experience Shopline's cutting-edge commerce solutions, enabling businesses to build seamless connections with international consumers. Delve into Shopee's pioneering techniques for capitalizing on emerging overseas markets. Prepare to convert your global aspirations into tangible growth and take your brand to new heights in the international arena!

Ruby Chan

Head of Marketing, Hong Kong

Min Cheng

E-commerce Ads manager

SPEAKERS

Xaviera Yau

Navigating the Overseas Market: Insights from TikTok for Business,  Shopline and Shopee

Exhibition on Marketing & e-Tailing Solutions

Join leading brands, including BMW, UOB, Maison Ruinart, Ovolo Hotel and Young Soy Gallery, to explore how to redefine the intersection of art and culture in global brand marketing. Acquire innovative strategies and insights that transcend traditional gallery sponsorships, and learn how authentic cultural engagement can elevate brand value and storytelling and touch a chord with audiences worldwide. Whether you're a marketing professional or a brand strategist, you will gain fresh perspectives on integrating art and culture to strengthen your global brand presence.

Prof. Dr. Thomas Girst

Global Head of Cultural Engagement

Shivang Jhunjhnuwala

Chief of Staff

Marietta Li

Head of Strategic Communications, Brand and Customer Insights, Hong Kong and Taiwan

Fabien Vallérian

International Director of Arts & Culture

Stephanie Poon

Founder & Independent Cultural Strategist

Art & Culture for Global Brand Marketing: Forget the Cliché Gallery Sponsorship

In this session, a distinguished panel featuring an academic leader in communication and journalism, a PR veteran from a prominent airline, and a seasoned educator at the forefront of youth communication will share challenges and explore effective strategies in engaging with the younger generation. Attendees will gain firsthand insights into the unique perspectives and preferences of today’s youth. The discussion will highlight successful experience to connect meaningfully with this demographic. Emphasising corporate social responsibility, the session aims to equip participants with practical knowledge to enhance their outreach efforts. Join us to discover innovative approaches to foster genuine relationships with the new generation.

Prof. Gang Chen, Ph.D.

Dean

Lin Chun-Pong

Chairman

Marc Fancy

Head of Community Engagement

Purry Chiu

President (2024-25)

Speaking the Same Language as the New Generation: Striding Together, Further and Higher

Explore the burgeoning opportunities in the halal market, and learn how to position your brand to effectively tap into this growing segment. Join WGSN’s Lead Trend Specialist, Jen Li, as she reveals actionable insights to make your brand halal-ready and forge meaningful connections with the halal audience.

Jenny Li

Lead Trend Specialist

Darren Chuckry

Managing Director

Is Your Brand Halal-Ready? Unlocking Halal Market Opportunities

In the ever-evolving global market, embracing cognitive diversity is more critical than ever. Join this insightful session to help transform your marketing efforts. Harness the potential of neurodivergent perspectives with NO ONE TRUE ANYTHING, a fashion brand that turns dyslexia into a creative asset, Eaton Hotel, which promotes diverse expressions, and Kevin Chesters, a seasoned strategist and neurodiversity advocate. Equip yourself with practical strategies to foster innovation and engagement, and the tools to navigate and succeed in the complex, dynamic marketing landscape.

Joseph Chen

Director of Culture

Kevin Chesters

Founder & CSO

Jake Posner

Founder & Creative Director

David Ko

Brains in Bloom – Cultivating Neurodiverse Marketing Landscapes

Join an interactive discussion that delves into Decathlon’s journey to marketing success. This session explores how the brand’s history and core values have shaped its strategies, particularly in response to challenges like the global pandemic and the present, dynamic retail landscape. Discover the insights and lessons that have influenced Decathlon’s approach over time and continue to do so today. The conversation will also spotlight the recent rebrand and how it continues to enhance Decathlon’s presence in the evolving sports market while sustaining its resilience and agility.

Matthew Li

Head of Brand and Marketing

Duffy Lau

Agility in Action: Decathlon's Journey to Marketing Success

Welcome to “SuperAgeing,” where we’re not just living longer, we’re living more. Lifespans are extending at an unprecedented rate, rewriting the rules of life, leisure, and even what it means to be a consumer. The old adage of “everyone wants to be young” is itself getting old. This isn’t just about wrinkles and retirement; it’s about a seismic demographic shift that is reshaping the marketplace. Join our expert panel, drawing on the insights of VML’s Future 100 report, as we dissect the implications of this “SuperAgeing” phenomenon, exploring how brands can connect with a powerful new consumer: one who is older, wiser, and wielding unprecedented influence. Are you ready to meet the future?

Justin Bonnett

Head of Marketing, Hong Kong, Macao & Taiwan

Farheen Romani

Insights Director

Maggie Wong

Welcome to SuperAgeing

Embark on the transformative journey of AI as it reshapes the landscape of marketing and branding. This session will provide a strategic overview of the current state of AI, offering insights into its implications for industry players. Gain insights into innovative applications of AI, in which imagination turns limitations into opportunities. Learn how creative and imaginative thinking can leverage AI to craft compelling brand narratives, enhance storytelling and design breakthrough campaigns.

Brian Hui

Managing Director, Head of Customer Propositions and Marketing for Wealth and Personal Banking (WPB) Hong Kong

Prof. Darren Thayre

Head of Innovation, Global Strategic Initiatives

Anson Bailey

Head of Consumer & Retail, Asia Pacific

Journey to the AI Era: Unleashing Digital Transformation Potentials

Busking Performances

Explore two case studies showcasing how AI identified key attendees and enabled hyper-personalized outreach, doubling registrants and achieving 12X higher conversion rates. Discover the transformative power of the AI-powered event marketing platform.

Sum Wong

Co-Founder & CEO 

AI-Powered Success: Doubling Registrations, Boosting Conversion Rates by 12X for Exhibitions

Grace Chan’s journey from a successful actress to a prominent KOL offers a unique perspective on the evolving creator economy. Her experience in both traditional media and digital platforms makes her an ideal speaker to discuss content creation, personal branding, and the challenges and opportunities in the creator economy. This fireside chat will inspire aspiring creators and provide actionable insights for anyone looking to thrive in the digital space.

Grace Chan

Rudy Chan

Founder & COO

From Screen to Social: Grace Chan’s Journey to Becoming a Content Creation Powerhouse

Dive into the inspiring journey of Natalie Tong as she transitions from television actress to successful entrepreneur. Discover her insights on mastering transformation and entrepreneurship while continuously evolving and leveraging her personal brand. This session provides a compelling exploration of navigating career transitions, building a strong brand identity, and achieving success across diverse fields.

Natalie Tong

Akina Fong

In Conversation with Natalie Tong: From Red Carpet to Boardroom—Mastering Transformation, Entrepreneurship, and Personal Branding

Join us for an engaging panel featuring successful homegrown consumer brands, leading eCommerce platform and enabler who have thrived in the ASEAN market. HKTDC Research will present key findings from their research study on topics such as consumer shopping habits and product preferences across Singapore, Thailand, Malaysia, Vietnam, the Philippines, and Indonesia. Discover how Hong Kong brands are perceived by ASEAN shoppers and learn practical strategies for expansion. Don’t miss this opportunity to unlock growth potential in a rapidly evolving region!

Nick Chiu

Head of Sales, SME & Growth

Vishal Salunkhe

Vice President, Head of Commercial

Eddie Tsoi

Galvin Chia

Principal Economist (Asian and Emerging Markets)

Navigating the ASEAN Market: eCommerce Trends, Insights and Growth Opportunities

Discover how creativity can revolutionize business success in this engaging session. You’ll explore innovative strategies and unexpected approaches that transform industries and captivate audiences. From leveraging creative content to pioneering unique experiences and disrupting traditional markets, this discussion showcases diverse paths to triumph. Join us for insights that will inspire you to harness the power of creativity to unlock new opportunities and drive your business forward.

Frankie Chow

Jacopo Contiero

Clement Yip

Founder & Managing Partner

The Art of the Unexpected: Surprising Routes to Business Triumph

Unleash the transformative power of music in marketing and branding with insights from Hang Seng, Leo Ku (Founder of ChillGOOD TV) and Klook! Explore the evolving music industry, latest trends, its commercialization, and discover how brands can leverage music to forge strong, emotional connections with audiences. The discussion will delve into the secrets to achieving profitable music ventures, and optimizing ROI through the power of music. Learn how to craft a compelling musical narrative that resonates with your brand and decode the 'music economy' to drive engagement, loyalty, and business growth.

Jordan Cheung

Chief Marketing Officer

Leo Ku

Kenny Sham

General Manager, Hong Kong, Macau & Thailand

Sammy Leung

The Soundtrack of Success: Decoding the ROI of “Music Economy” for Harnessing Brand Power

In this sharing session, SleekFlow and Bowtie Insurance will explore how businesses can revolutionize their sales and marketing strategies through the power of omnichannel solutions and AI. The session will delve into the fundamentals of omnichannel strategies, the latest trends in sales and marketing, and how companies like Bowtie Insurance leverage conversational marketing to enhance customer experiences. You will also gain insights into the transformative role of AI in optimizing customer engagement and driving business growth and discover actionable strategies and innovative approaches to elevate your business success.

Gabriel Kung

Chief Commercial Officer

Henson Tsai

Founder & CEO

Elevating Sales & Marketing Success Through Omnichannel Solutions and AI

Unlock the potential of connecting with Mainland China’s Gen Z consumers together with Beijing Tong Ren Tang, POIZON,  Taobao Papahome and Meituan!. Discover how traditional brands can revitalise their images with innovative concepts and making it appealing to the younger crowd. Explore the dynamic e-commerce landscape and uncover the purchasing behaviours of young consumers and delve into strategies for engaging trendy audiences. Learn about the latest trends in leisure and entertainment, where innovative experiences and business operated in mixed modes drive young consumers’ spending. This session will equip you with new insights and strategies to engage the youthful trendsetters shaping the future of commerce and leisure in Mainland China.

Chen Yi-Fang

Head of Meituan Le Life Business Department

Han Lu

Director of the Institute of Medicine and Food Homology

Audrey Ma

Senior Director & General Manager - HK, MO, TW, SEA and Global Social Media

Andy Wong

The Gen Z Consumer Playbook: Redefining Commerce and Leisure for China’s Youthful Trendsetters

Join us and embark on a journey for an insightful panel discussion where industry leaders gather to unlock the secrets to finding opportunities for business beyond borders. This dynamic session will delve into the pivotal elements that foster growth, create opportunities and drive expansion beyond domestic markets.Gain invaluable insights global business as our speakers share their perspectives on how emerging trends impact business plans, innovations to adopt, importance of localization and facilitating transaction.

Jess Cheung

Philip Chan

Head of eCommerce

Tina Zhao

Marketing Director, Global Business Solutions

Kevin Huang

Chief Operating Officer

Mastering Cross-Border Business: Leveraging Technology for Global Success

The advertising world never stands still. Once upon a time, copywriters were the heartbeat of ad agencies, with many iconic agencies founded by those who could craft words that move people. But as time passed, visuals took centre stage, redefining how brands connect with audiences. Now, AI is rewriting the rules once again.In this era of automation and algorithms, how has the role of the copywriter evolved? What defines exceptional copywriting today? And most importantly, does the art of the written word still matter in this tech-driven landscape?Join us for an exclusive forum featuring three award-winning creatives spanning different generations. Together, they’ll share their journeys, insights, and predictions on copywriting, culture, and technology will continue to shape the future of marketing.