While AI enhances efficiency, consumers care about brands creating authentic sensory pleasure. Only people can truly convey a clear, well-articulated vision that resonates with customers.

Former Chairman
LVMH North America 

By partnering and sharing data, brands and merchants can better understand potential customer needs.

JinHee Lee

Chief Operating Officer
Olive Young

In the experience economy, emotional value and authentic customer advocacy are becoming more important, making experience not only a point of differentiation, but also a source of sustainable brand growth and long-term development potential.

Haijun Wang

Founder, Chief Executive Officer & Chief Experience Officer
Atour Lifestyle Holdings

AI is redefining digital commerce, and integrating AI into enterprise architecture properly is key to success. It will not destroy creativity; instead, it can inspire creativity and enable personalised customer experiences.

Terry Li

Vertical General Manager of Smart Retail
Tencent

AI enhances the growth of quick commerce by enabling precise matching of vast product inventories to personalised needs, creating accurate, fast, and premium consumer experiences.

Yatong Qiu

Vice President
Taobao & Tmall Group

The next phase of globalisation will be defined by how quickly and accurately brands can understand local consumer needs and translate data insights into high-quality growth.

Patrick Zhang

Senior BD Manager
Amazon Global Selling

The real competitive edge will lie not in generating more content faster, but in combining creative direction, understanding the competitive edges of products and emotional storytelling.

Bruce Pan

Cross-border Industry Operations Manager
TikTok Shop US

Conversational commerce for contextual shopping queries and hyper-personalised product matching evolve e-commerce platforms from mere stock clearance to brand-building experiences that enhance user engagement.

Luca Barni

SVP, Commercial
Lazada Group

To build emotional connections with customers, physical stores should transcend showcase roles to become temples of experience and content factories that generate authentic and multi-sensory moments.

Krzysztof Andrzej Kowal

Global Retail Design Director
YSL Beauty, L'Oréal Luxe